Destination Master Plan
Experience Olympia & Beyond contracted Convention, Sports, Leisure International (CSL) to develop a ten-year Destination Master Plan for Thurston County, a Community-Driven Sustainable Tourism Plan. The project's planning phase was completed in June 2024 and implementation is scheduled to commence in Q1, 2025. The planning process integrated feedback from over a thousand Thurston County residents and visitors and provided an inclusive roadmap to the ideal shared vision of the future Thurston County. Tourism and hospitality stakeholders are encouraged to utilize the plan as a well to draw from and help support and catalyze Thurston County's strategic, economic, and destination development projects.
*Please note the full copy of the Destination Master Plan is a large file and may be slow to download.
Press Releases
- Thurston County's Ten-Year Destination Master Plan Released
- CSL Hired to Produce Destination Master Plan
- Thurston Locals and Visitors Asked for Input on Destination Survey
- Experience Olympia & Beyond to Host Thurston County Destination Master Plan Public Forum
Questions about the Destination Master Planning process? Drop us a line!